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Kumkum Bhagya
Also known as
  • Kumkum Bhagya: Bhagya Milayega Unhe Jo He Bilkul Alag
  • Kumkum Bhagya: Kya Bhagya Layega Abhi Aur Pragya Ko Phir se Saath
  • Kumkum Bhagya: Naya Adhyay
  • Kumkum Bhagya: Doosri Peedhi
Created byEkta Kapoor
Based onSense and Sensibility
by Jane Austen[1]
Developed byEkta Kapoor
Written byStory
Anil Nagpal
Screenplay
Anil Nagpal
Mrinal Tripathi
Dialogues
Dheeraj Sarna
Vikash tiwari
Directed bySameer Kulkarni
Sharad Pandey
Jeetu Arora
Deepak Chavan
Creative director(s)Shaalu
Nitin Dhall
Rajan Prachi
Starring
Theme music composerLalit Sen
Nawab Arzoo
Country of originIndia
Original language(s)Hindi
No. of seasons1
No. of episodes1,380 as of 7 June 2019
Production
Producer(s)Ekta Kapoor
Shobha Kapoor
Production location(s)Mumbai
CinematographySanjay Memane
Anil Katke
Camera setupMulti-camera
Running timeapprox. 21 minutes
Production company(s)Balaji Telefilms
Release
Original networkZee TV
Picture format480i
1080i(HDTV)
First shown inIndia
Original release15 April 2014 –
present
Chronology
Related showsKundali Bhagya
External links
Website
Production website

Kumkum Bhagya (Vermilion In My Fate) (International Title: Twist of Fate) is an Indian soap opera created and produced by Ekta Kapoor's Balaji Telefilms for Zee TV. It premiered on 15 April 2014.[2][3] The show stars Sriti Jha and Shabir Ahluwalia. It is loosely based on Sense and Sensibility by Jane Austen.[1]

The series started as the story of Pragya and Bulbul, and their mother, Sarla's hope to see them married, but as time went by, the show revolved around Abhi and Pragya. The pivotal characters of this show are strong, feisty women, living together in an all-female, matriarchal family.

On 18 March 2019, after Abhi and Pragya's separation in the show, a twenty-year leap was introduced. Post-leap, Pragya and Abhi are shown separated with their twins. Mugdha Chapekar and Naina Singh are introduced as Abhi and Pragya's separated twin daughters.[4] The series now will focus on Abhi, Pragya and their young college-going twin daughters Prachi and Riya.[5][6]

The show is popular due to the chemistry of the leads. Kumkum Bhagya received acclaim throughout its run, becoming one of the most popular television shows.[7][8] Kumkum Bhagya had won 50 Awards so far in various categories including the Award for 'Best Tv Show' 4 times.[9]

  • 1Plot
  • 2Cast and Characters
  • 3Production
  • 4Distribution and release
  • 6Reception

Plot[edit]

Season 1: Kumkum Bhagya: Bhagya Milayega Unhe Jo He Bilkul Alag[edit]

(English: Vermilion In My Fate: Destiny brought two different personalities together)

Pragya and Bulbul help their mother Sarla run the Kumkum Bhagya marriage hall. The series begins with a short-lived love triangle between Pragya – Suresh – Bulbul, leading to the cancellation of Pragya and Suresh engagement. In parallel, Abhishek is in a relationship with the supermodel, Tanushree. Purab Khanna, is Abhishek's best friend and music handler. Purab owns an advertising agency where he hires Bulbul. After some conflict, they confess their love for each other. But Abhi expects Purab to marry his sister, Aliya. However, Aliya presumes Purab loves Pragya who has trapped him for money. Unfortunately Abhishek believes without listening to Purab. So Aliya, Abhishek and Tanu plot revenge. Abhi's Dadi has met and liked Pragya so for revenge Abhi agrees to marry Pragya.

Post-marriage, Pragya realizes the truth and accepts the blame to protect Bulbul. On the day the marriage is fixed for Purab and Aliya, Purab abandons Aliya and marries Bulbul. Various situations and circumstances bring Abhishek and Pragya closer. Realising the wrongdoings of Aliya and Tanushree, Abhishek reconciles with Purab and Bulbul. Desperate to get Abhishek back, Tanushree fakes a DNA report to imply that he is the father of her unborn child, which is actually the result of a one-night stand between her and Nikhil. Pragya realises the truth but suffers an accident and is declared dead, before she could reveal the truth to Abhi.

The story takes a 2-month leap and Pragya returns to exact revenge on her wrongdoers by becoming the owner of Abhi's properties. In the meantime, jealousy and hatred begins to grow in the relationship of Bulbul, Purab, and Aliya. Bulbul risks her life and dies while saving Pragya from Aliya. The season ends with Pragya exposing Tanushree and winning back Abhishek's trust. They propose each other. However, Abhishek gets into an accident and loses his memory. He forgets the last two-and-a-half years of his life, including Pragya.

Season 2: Kumkum Bhagya: Kya Bhagya Layega Abhi Aur Pragya Ko Phir se Saath[edit]

Kumkum bhagya watch online desi serial

(English: Vermilion In My Fate: Does fate brings Abhi and Pragya together again)

Kumkum

Two months after leaving Abhi, Pragya starts working at the Love Life Music Company. She meets Abhishek again. However, taking advantage of Abhi's memory loss, his sister Aliya decides to get him married to Tanu. However, Nikhil kidnaps Pragya and Abhi leaves the rituals to rescue her. Abhi regains his memory but he soon loses Pragya for she is shot by the goons and falls into the dam.

Weeks after Pragya has been shot, Abhi meets her lookalike named Munni. He takes her home where Aliya blackmails Munni to side with them. Meanwhile, Pragya, who is alive, comes out of coma and swaps places with Munni. On the other hand, Purab and Disha's love story begins to bloom. She proposes to him and he decides to move on from Bulbul and give their marriage a chance!

Enter another villain Simonika, Abhi's secretary. She plans to take her revenge for he has killed her husband Dushyant. In a barter, Tanu asks Simonika to spare Abhi and kill Pragya instead. However, Simonika ends up murdering Dadi who reaches the factory before Pragya to save her life.

Both Abhi and Aliya blame Pragya for Dadi's death. Abhi asks Pragya to leave, thus, a heart-broken and grief-stricken Pragya is shown attempting suicide by jumping off a cliff.

Season 3: Kumkum Bhagya: Naya Adhyay[edit]

(English: Vermilion In My Fate: New Chapter)

Desi

The jump changed all the dynamics shared by the Abhi, Pragya and their families. 7 years later, Abhi is now married to Tanu, while Pragya is living in the United Kingdom with King Singh, a London- based rapper. She also has a daughter from Abhi, named Kiara. Abhi and Pragya both still believe the latter is responsible for Dadi's death.

As destiny would have it, both Abhi and King are offered a world music album and thus, the latter flies to India with Pragya and Kiara.

Kiara and Abhishek meet in Delhi, where the Mehra family now lives, and become good friends. Hence, Abhi only finds out about Kiara being his daughter at Neha's wedding, Mitali and Raaj's daughter.

However, Purab and Disha suggest Abhi get a DNA test done. Reports come positive and Abhi finds out that Kiara is his child. Abhi comes to know that King and Pragya are not married for real. He then decides to remarry Pragya. To drive a wedge between Abhi and Pragya, Tanu tells the latter that Abhishek only wants to marry her to get Kiara. This angers Pragya and she reprimands Abhi. The two, however, get stuck in a mall which has been held captive by a group of terrorists.

Two months after their reunion, Abhi and Pragya are expecting twins. A jealous Tanu tries to kill Pragya and her unborn babies, but Abhi, Aliya and others kick her out of the house. King too realises his mistake and decides to protect Pragya from Tanu.

Everybody at the Mehra mansion is thrilled at the new members soon joining the family, except Tanu. She reaches out to her old friend Nikhil and instigates him to take revenge from Abhi by murdering Pragya and her twins. Nikhil enters Mehra mansion with the intention of killing Pragya and her twins but Kiara identifies him as the man who killed her John uncle. To save himself from being exposed, he changes his plan and kidnaps Kiara. Nikhil then calls Abhi – Pragya to ask for ransom money, but eventually plans to end Kiara's life to complete his revenge.

Season 4: Kumkum Bhagya: Doosri Peedhi[edit]

(English: Vermilion In My Fate: Next Generation)

Abhi and Pragya are separated and they have each of their daughters; Pragya has the custody of Prachi and Abhi has the custody of Riya. The girls are depicted as teenagers.Riya and Prachi do not get along. Pragya has settled in Hoshiarpur working as college lecturer. Prachi has a friend, Sahana who is more and less like her own sister, who lives with Pragya and Prachi because Sahana's grandmother is a caretaker of them and Pragya affectionately calls her Beeji. Abhi is settled in Delhi. He has a company which promotes the new young talents. Purab has married Aliya, but their married life is not a happy one. They also have a son named Aaryan.

Cast and Characters[edit]

The main cast of Kumkum Bhagya. From top to bottom: Sriti Jha, Shabbir Ahluwalhia, Mrunal Thakur, Shikha Singh, Leena Jumani, and Supriya Shukla.

Main[edit]

  • Sriti Jha as Pragya Mehra, Abhishek's wife; Kiara, Prachi and Riya's mother; Sarla and Raghuveer's daughter; Preeta, Srishti and Bulbul's elder sister (2014–present)[10]
  • Shabbir Ahluwalia as Abhishek Mehra, Pragya's husband; Kiara, Prachi, and Riya's father; Aliya's brother; Poorab's best friend turned brother-in-law (2014–present)[11]
  • Arjit Taneja/Vin Rana as Poorab Khanna, Abhishek's best friend and brother in-law; Sunny and Aryan's father; Bulbul and Disha's former husband; Aliya's husband (2014–present)[12][13]
  • Mugda Chapekar as Prachi Mehra, Pragya and Abhi's daughter, Rhea's twin, Kiara's sister (2019–present)[14]
  • Naina Singh as Rhea Mehra, Pragya and Abhi's dauggter, Prachi's twin, Kiara's sister (2019–present)[15]
  • Krishna Kaul as Ranbir Kohli, Vikram's son (2019–present)[16]

Recurring[edit]

  • Mrunal Thakur as Bulbul Khanna, Sarla and Raghuveer's daughter; Purab's former wife, Pragya's younger sister (2014–2016)
  • Ruchi Savarn as Disha Khanna, Purab's former wife; Sunny's mother (2017–2019)
  • Mishal Raheja as King Singh, a professional rapper, Abhi's professional rival, Pragya's former friend and boss,Kiara former surrogate father. (2018– 2019)[17]
  • Kaurwakee Vasistha as Kiara Mehra, Pragya and Abhi's daughter (2018–2019)
  • Shikha Singh as Aliya Mehra, Abhishek's sister, Purab's wife (2014–present)
  • Madhurima Tuli/Leena Jumani as Tanushree 'Tanu' Mehta, Aliya's friend, Abhi's former girlfriend (2014–2019)
  • Daljeet Soundh as Daljeet Mehra, Matriarch of the Mehra family, Abhi, Aliya, Raj and Akash's grandmother. (2014–2018)
  • Nikhil Arya/Rujut Dahiya/Shaad Randhawa as Nikhil Sood, Tanushree's former lover (2015–2019)
  • Supriya Shukla as Sarla Arora, Raghuveer's wife, Pragya, Bulbul, Preeta and Srishti's mother (2014–2018)[18]
  • Madhu Raja as Daljeet Arora, grandmother of Pragya, Bulbul, Preeta and Srishti and Raghuveer's mother (2014–2018)
  • Unknown as Jaanki, Arora family's housekeeper; Poorvi's mother (2014–2018)
  • Zareena Khan as Indu Suri, matriarch of the Mehra family; Abhishek, Raaj, Akaash and Aliya's cousin-grandmother (2014–2019)
  • Abeer Adil as Tarun, King's cousin, Neha's husband [19] (2018–2019)
  • Ajay Trehan as Ajay Mehra, Pammi's husband, Raaj and Akash's father, Mitali and Rachna's father-in-law, and Abhishek and Aliya's uncle (2014–present)
  • Shivaani Sopuri as Pammi Mehra, Ajay's wife, Raaj and Akash's mother, Mitali and Rachna's mother-in-law, and Abhishek and Aliya's aunt (2014–present)
  • Anurag Sharma as Raaj Mehra, the oldest son of Ajay and Pammi, Mitali's husband, Akash's older brother, and Abhishek and Aliya's cousin (2014–present)
  • Suwati Anand as Mitali Mehra, Raaj's wife, Ajay and Pammi's daughter-in-law, and Neha's mother (2014–present)
  • Richa Rathore as Neha Mehra (Babli), Tarun's wife, Raaj and Mitali's daughter (2018)
  • Ravi Chauhan as Robin, Mehra family's loyal butler (2014–present)
  • Charu Mehra as Poorvi, Jaanki's daughter and Pragya and Bulbul's namesake sister. She was falsely accused of Pragya's kidnapping, thus exiled from the Arora family (2014–2015)
  • Ankit Mohan as Akaash Mehra, the youngest son of Ajay and Pammi, Rachna's husband, Raaj's younger brother, Mitali's brother-in-law, and Abhishek and Aliya's cousin (2014–16)
  • Aditi Rathore as Rachna Mehra, Akash's wife, Ajay and Pammi's daughter-in-law, Suresh's younger sister, and Abhishek, Aliya, and Raaj's sister-in-law (2014–16)
  • Faisal Rashid as Suresh Shrivastav, Rachna's older brother and Pragya's ex-fiancé (2014–15)
  • Neha Bam as Mrs. Khanna, Poorab's aunt (2014–15)
  • Neel Motwani as Corporator Neil Thakur (2014–15)
  • Bobby Khanna as Mr. Mehta, Tanu's father (2015–17)
  • Roma Lavani as Mrs. Mehta, Tanu's mother (2015–2018)
  • Rithvik Dhanjani as Arjun Kirloskar (2015)
  • Asha Negi as Poorvi Kirloskar (2015)
  • Krystle D'Souza as a stranger who gives Pragya lift when the latter is in search of Abhishek (2016)
  • Pratik Parihar as Manohar, Abhi's accountant who plotted a trap along with Aliya against Pragya (2016)
  • Nitin Goswami as Dushyant Rana, Simonica's husband who was accidentally killed by Abhishek (2017–18)
  • Vivana Singh as Simonica Rana, Dushyant's widow (2017–18)
  • Sharhaan Singh as Sangram Singh Chautala, Disha's ex-fiancé from Haryana (2017–18)
  • Shraddha Arya as Dr. Preeta Arora, the second-born daughter of Raghuveer and Sarla Arora, Pragya's younger sister and Bulbul's & Srishti's older sister. (2017–2018)
  • Dheeraj Dhoopar as Karan Luthra (2017–2018)
  • Manit Joura as Rishabh Luthra (2017–2018)
  • Anjum Fakih as Srishti Arora, the fourth-born daughter of Raghuveer and Sarla Arora, Pragya, Bulbul, and Preeta's youngest sister. (2017–2018)
  • Abhishek Kapur as Sameer Luthra (2017–2018)
  • Ruhi Chaturvedi as Sherlyn Khurana. (2017–2018)
  • Sanjay Gagnani as Prithvi Malhotra. (2017–2018)
  • Vijay Kashyap as Raghuveer Arora, Sarla's deceased husband and father of the four Arora girls (2017)
  • Shwetanshu Singh as Dr. Sheila (2017)
  • Vedaansh Jaju as Sunny Khanna, Poorab and Disha's son. (2018–19)
  • Roma Bali as King's Chachi, Tarun's mother and Neha's mother in-law (2018–2019)
  • Vishal Singh as Rahul, Abhishek and Poorab's friend from college; Anjali's husband (2018)
  • Rhea Sharma as Anjali, Abhishek and Poorab's friend from college; Rahul's wife (2018)
  • Yuvika Choudhary as Tina, Rahul's former fiancé (2018)
  • Dolly Sohi as Tina's mother (2018)
  • Kavita Ghai as Rahul's mother (2018)
  • Rakesh Kukreti as Rahul's father (2018)
  • Jaanvi Sangwan as a nurse who took Pragya in/ 'BEEJI' (2019–)[20]
  • Aparna Mishra as Shahana, Beeji's granddaughter (2019–)
  • Manmohan Tiwari as Rohit Gill, a local gangster at Hoshiyarpur (2019–)[21]
  • Zeeshan Khan as Aaryan Khanna, Purab and Aliya's son(2019–)
  • Ashlesha Saawant as Meera, Riya's governess (2019–)[22]
  • Mehul Kajaria as Vikram Kohli, Abhishek's friend and business partner, Ranbir and Mishti's father(2019–)
  • Khyati Keswani as Pallavi Kohli, Vikram's Wife (2019–)
  • Kiran Bhargava as Daljeet Kohli, Vikram's Mother (2019–)
  • Neena Cheema as Sarita, a Gujarati woman who gave refuge to Pragya and her daughters (2019–present)
  • Pooja Singh as Mishti Kohli, Vikram and Pallavi's daughter, Ranbir's Sister(2019–)

Guest stars[edit]

  • Shubham Choudhury

Production[edit]

Development and premiere[edit]

Kumkum Bhagya has moved beyond the confines of a TV show to become an integral part of our viewers’ lives. Over the past couple of years, Abhi, Pragya and their undeniable chemistry has appealed to viewer sensibilities, making the show the undisputed leader of the Hindi television space.

— Zee TV’s Deputy Business Head, Deepak Rajadhyaksha about Kumkum Bhagya[23]
Filming location at Delhi

The series is a love story[24] produced by Ekta Kapoor and Shobha Kapoor under the banner Balaji Telefilms that airs on Zee TV. The show premiered at 09:00 pm (IST) and 10:30 pm (CAT) on Tuesday on April 15, 2014 and airs episodes from Monday to Friday. Ekta Kapoor considers the letter K to be lucky and has named many of her productions starting with K.[25] Talking about introducing a fresh concept on prime time, Zee TV Programming Head, Namit Sharma said, 'It takes one epic show to replace another, so you can imagine. It is a passionate drama of love, a far cry from regular saas-bahu soaps and has an ensemble cast of some very talented actors.'[26]Ekta Kapoor added, 'While two of my shows (Pavitra Rishta and Jodha Akbar) are already on-air and doing immensely well on Zee TV, it's a pleasure to extend my partnership with Zee to a third show. Pavitra Rishta has had a run of over five years now and the journey has been most gratifying for me as a producer. While the audiences who are hooked on to Pavitra Rishta will continue to enjoy the show at 6:30 PM, Kumkum Bhagya will open at 9 PM, drawing maximum eyeballs. It is so contemporary in its treatment that viewers will be able to instantly spot characters out of their own lives in the show. It's a story of passionate love that anyone with a soul would be able to easily relate to'.[26]

Speaking of his comeback as an actor, Shabbir Ahluwalia, the protagonist of the show says, 'With me producing shows, it was getting very difficult to manage time for acting assignments. But now, I have decided to concentrate on acting. You cannot be away from what you love doing for long. The role appealed to me a great deal. This is the first time that I will be playing a rockstar on television and in order to look my part, I had to ensure that I did not just get my costume and look right, but also get that attitude right that is required to portray a rockstar onscreen.'[26]

Casting[edit]

Cast of Kumkum Bhagya

Shabbir Ahluwalia,[10] who was also cast in Ekta's TV Series Kayamath, was selected to portray the lead role of Abhishek Prem Mehra. Ahluwalia made his comeback after Zee 20 Cricket League. Actress Sriti Jha landed in lead role in the show .[10]Mrunal Thakur was selected to portray the second leading role of Bulbul[27] while Arjit Taneja was cast opposite her.[27][28] In May 2014, Shikha Singh entered the show as the main antagonist Aliya Mehra,[28][29][30] while Madhurima Tuli was cast to portray the negative role of Tanu. Later, Tuli had to shoot for her film Baby so, this role was later played by Leena Jumani in September 2014.[31] Actor Faisal Rashid was selected to portray the role of Suresh (Pragya's fiancé) who played an important role in April–May 2014, but in May 2015 he quit the series.[32] Actress Supriya Shukla was cast to play the role of Sarla Arora, while Madhu Raja played the role of Daljeet Arora. Other supporting cast members include Samiksha Bhatnagar, Ankit Mohan, Charu Mehra and Amit Dhawan. Bhatnagar, who portrayed the supporting role of Mitali was replaced by Swati Anand within the month of launch while Anurag Sharma, who also appeared in Ekta Kapoor's Pavitra Rishta, Bade Achhe Lagte Hain, Yeh Hai Mohabbatein and Itna Karo Na Mujhe Pyaar replaced Amit. In 2015, Neel Motawani (who was also cast in other shows of Ekta) was selected to play the negative role of Neel; while in June 2015 Nikhil Arya entered the series playing the role of main male antagonist Nikhil Sood.[33]

In December 2015, actress Mrunal Thakur who played the role of Bulbul opted out from the show and was to be replaced by Kajol Shrivastava, however the character of Bulbul was phased out of the series after Mrunal's departure. In August 2016, Ankit Mohan quit the show so his character left as well. In September 2016, Arjit Taneja quit the show and was replaced by Vin Rana. In October 2016, Nikhil Arya was replaced by Rujut Dahiya.[34] In July 2017, actress Ruchi Savarn entered the show as Purab's new love interest. Mishal Raheja as King Singh and Kaurwakee Vashista as Kiara mehra entered the show after the leap. Actor Abeer Adil was cast in 2018 as King's cousin Tarun and Roma Bali as Tarun's mother.[19]

Naina Singh and Mugdha Chapekar entered the show as the new leads after the 20 years Generation Leap.[35]

Distribution and release[edit]

Broadcast[edit]

The series was released on 15 April 2014 on Zee TV. The series also airs on Zee TV HD and Zee TV Asia. The show was also broadcast internationally on the latter's international distribution. It airs in U.K., U.S.,Reunion Island, Malaysia, Canada, Mauritius, Sri Lanka, Ireland, South Africa, Indonesia, Chile, Philippines, Ghana, and Singapore on Zee TV Worldwide.[26]

Kumkum Bhagya's broadcasts
CountryChannelNameLanguage
WorldwideZee TVKumkum BhagyaHindi
IndiaZee AnmolKumkum BhagyaHindi
Zee TamizhIniya Iru MalargalTamil
Zee TeluguKumkuma BhagyaTelugu
South AfricaZee WorldTwist Of FateEnglish
Sri LankaHiru TVAdarei Man AdareiSinhala
MauritiusMBC Digital 4Kumkum BhagyaHindi
La RéunionAntenne RéunionKumkum BhagyaFrench
IndonesiaAntvLonceng CintaIndonesian
Middle EastZee Alwanمكانك في القلب هو القلب كلهArabic
TurkeyKanal 7Ah KalbımTurkish
RussiaZee TVЖенская ДоляRussian
GhanaAdom TVKumkum BhagyaAkan
OnlineZEE5Kumkum BhagyaHindi
PakistanGeo KahaniKumkum BhagyaHindi
South KoreaJTBC Zee TV내 운명 이니Korea
JapanZee Asahi運命のねじれJapan
KenyaInooro TVKumkum BhagyaKikuyu
VietnamEchannelGiấc Mơ Thiên ĐườngVietnamese
PhilippinesZee SineTwist of FateEnglish

Digital Release[edit]

In late 2015, the app introduced their 'Before TV' service where they launched Kumkum Bhagya's episodes before airing on TV, new episodes where released during 5:30am (IST), the service was available on a subscription plan. Although the YouTube service was terminated, the channel still release their episodes on the Zee TV website and Zee TV app. On ZEE5 the show airs earlier than on TV.

Spin off[edit]

Shraddha Arya and Dheeraj Dhoopar as Karan Luthra and Dr. Preeta Arora, the protagonists of Kundali Bhagya

A spin-off series Kundali Bhagya premiered on 12 July 2017. The series narrates the story of Pragya's two sisters Preeta and Srishti and their attempt to find their mother Sarla and the dynamics which lead to their acquaintance with the rich and famous Luthra family. The show stars Shraddha arya, Deeraj Dhoopar and Manit Jaura.[36][37][38][39]

Reception[edit]

Kumkum Bhagya Doosri peedhi poster starring the protagonists Sriti Jha and Shabir Ahluwalia.

Critical reception[edit]

Here's celebrating a show that has stood the test of time and crossed the boundaries of language, a big thank you to each and every one of you from all over the world for all the love you have given Kumkum Bhagya, for always keeping it at the top, no matter where it aired, and what language. We, as a team, are truly grateful that you let us entertain you for half a decade.

— Shabir Ahluwalia on the series completing 5 Years.[40]

Initially started with low ratings, the show climbed to Top 5 most watched shows across all GEC's. After only a few weeks of its launch and was touted as the biggest fiction launch of 2014.[41] The serial is very popular among Indian and Pakistani women.[42] The show also gave tough fight to GEC leader Diya Aur Baati Hum that airs at same slot on Star Plus. On the reception of the show in such a short span of time, Zee TV business head Pradeep Hejmadi announced that he considered the 'wedding track' a very important inflection point for people to gravitate to the series, believing it to be attracting increasing interest in all parameters. He also added 'Each story has its own promise and people who tune in are people who are bought into those promises or are keen to explore the relationships or the characters that stand out speaking to them. We concentrated on bringing out the key inflection points for the show and it was important because it is the core promise of Kumkum Bhagya.'[43]

Later, the series further raised to 13.5 million impressions (urban + rural) when the production decided to introduce Tannu's DNA report storyline. Later in the month of August, makers introduced Abhi's memory loss twist and restarted the show which helped to maintain the ratings and dominated the first spot till October. In the month of October 2016, Balaji Telefilms Naagin second season launched and dominated the first spot, pushed Kumkum Bhagya to second spot in BARC chart. In the month of May 2017, Kumkum Bhagya became number one show again and continued to be for few weeks, dethroning the mega success of 2017 Naagin second season. In September, Kumkum bhagya's Spin-off Kundali Bhagya, the story of Pragya's long lost sisters Preeta and Shristi became the most watched show replacing Kumkum Bhagya. Since then Kumkum Bhagya mostly stayed in second spot. Decline ratings lead makers to introduce Kumkum Bhagya: Doosri Peedhi(English: Vermilion In My Fate: Next Generation) quickly in March 2019. Doosri Peedhi helps to make the show number one again in BARC week 14, 2019.[44]

Reruns of Kumkum Bhagya premiered on Zee Anmol from 2017 and does wonder in BARC rural chart.[45][46][47][48][49]

Ratings[edit]

Week/ YearBARC ratings Urban

(in millions (TVM))

BARC's rank

(Weekly rank

in viewership)

Scritti politti cupid and psyche 85

Published date
Week 16, 2014 and Week 17, 20143.3[50] and 2.7[51]-25 April 2014 and 2 May 2014
Week 19, 2014 and Week 20, 20142.8[52] and 3.0[53]-16 May 2014 and 23 May 2014
Week 21, 2014 and Week 22, 20143.0[54] and 3.3[55]-30 May 2014 and 5 June 2014
Week 23, 2014 and Week 24, 20143.2[56] and 3.5[57]-12 June 2014 and 20 June 2014
Week 25, 2014 and Week 26, 20144.9[58] and 5.7[59]-27 June 2014 and 3 July 2014
Week 27, 2014 and Week 29, 20146.3[60] and 6.6[61]6 and –11 July 2014 and 25 July 2014
Week 30, 2014 and Week 31, 20147.4[62] and 7.5[63]– and 43 August 2014 and 8 August 2014
Week 32, 2014 and Week 33, 20147.6[64] and 8.0-16 August 2014 and 21 August 2014
Week 35, 2014 and Week 36, 20144.1[65] and 8.6[66]2 and 16 September 2014 and 12 September 2014
Week 37, 2014 and Week 39, 20148.4 and 7.3[67]1 and 318 September 2014 and 4 October 2014
Week 40, 2014 and Week 42, 20146.5[68] and 7.4[69]4 and 418 October 2014 and 25 October 2014
Week 44, 2014 and Week 47, 20147.1 and 8.13 and 310 November 2014 and 27 November 2014
Week 48, 2014 and Week 49, 20148.3[70] & 3.9[71]3 and 44 December 2014 and 11 December 2014
Week 50, 2014 and Week 51, 2014

and Week 52, 2014

3.2[72] and 9.9[73]

and 9.0[74]

6 and 3

and 3

18 December 2014 and 26 December 2014

and 3 January 2015

Week 01, 2015 and Week 03, 20154 and 9.23 and 28 January 2015 and 22 January 2015
Week 04, 2015 and Week 05, 20154.1[75] and 8.4[76]4 and 330 January 2015 and 6 February 2015
Week 06, 2015 and Week 07, 20154.2[77] and 4.6[78]3 and 112 February 2015 and 20 February 2015
Week 08, 2015 and Week 09, 20159.4[79] and 4.2[80]3 and 327 February 2015 and 5 March 2015
Week 10, 2015 and Week 11, 20159.4[81] and 4.4[82]1 and 213 March 2015 and 19 March 2015
Week 12, 2015 and Week 13, 201510.2[83] and 4.5[84]1 and 127 March 2015 and 2 April 2015
Week 16, 2015 and Week 17, 20154.9[85] and 5.4[86]7 and 330 April 2015 and 7 May 2015
Week 18, 2015 and Week 19, 20154.7[87] and 5.6[88]8 and 214 May 2015 and 19 May 2015
Week 20, 2015 and Week 21, 20155.4[89] and 3.2[90]3 and 329 May 2015 and 5 June 2015
Week 22, 2015 and Week 24, 20152.9[91] and 2.7[92]6 and 612 June 2015 and 26 June 2015
Week 25, 2015 and Week 27, 20153.4[93] and 3.9[94]4 and 33 July 2015 and 10 July 2015
Week 28, 2015 and Week 29, 20153.7[95] and 3.7[96]2 and 117 July 2015 and 24 July 2015
Week 30, 2015 and Week 31, 20153.5[97] and 3.8[98]2 and 17 August 2015 and 14 August 2015
Week 32, 2015 and Week 33, 20153.9[99] and 4.8[100]2 and 121 August 2015 and 28 August 2015
Week 34, 2015 and Week 35, 20154.3[101] and 4.5[102]1 and 14 September 2015 and 11 September 2015
Week 36, 2015 and Week 37, 20154.8[103] and 4[104]1 and 318 September 2015 and 25 September 2015
Week 38, 2015 and Week 39, 20154[105] and 4.3[106]2 and 31 October 2015 and 9 October 2015
Week 40, 2015 and Week 41, 20154[107] and 3.8[108]3 and 216 October 2015 and 23 October 2015
Week 42, 2015 and Week 43, 20153.6[109] and 4.5[110]1 and 130 October 2015 and 6 November 2015
Week 44, 2015 and Week 45, 20154.2[111] and 3.8[112]3 and 316 November 2015 and 20 November 2015
Week 46, 2015 and Week 48, 20154.3[113] and 4.1[114]3 and 327 November 2015 and 11 December 2015
Week 49, 2015 and Week 50 20153.8[115] and 3.6[116]3 and 318 December 2015 and 26 December 2015
Week 51, 2015 and Week 52, 20153.5[117] and 3.23 and 531 December 2015 and 7 January 2015
Week 01, 2016 and Week 02, 20163.1[118] and 3.8[119]3 and 315 January 2016 and 22 January 2016
Week 03, 2016 and Week 04, 20163.8[120] and 3.9[121]2 and 229 January 2016 and 4 February 2016
Week 06, 2016 and Week 07, 20163.7[122] and 4[123]2 and 319 February 2016 and 25 February 2016
Week 08, 2016 and Week 09, 20163.7[124] and 3.2[125]3 and 33 March 2016 and 11 March 2016
Week 10, 2016 and Week 11, 20163.3[126] and 3.8[127]3 and 218 March 2016 and 29 March 2016
Week 14, 2016 and Week 15, 20164[128] and 2.7[129]2 and 316 April 2016 and 26 April 2016
Week 16, 2016 and Week 17, 20164.9[130] and 2.8[131]7 and 330 April 2016 and 5 May 2016
Week 18, 2016 and Week 19, 20164.7[132] and 6.2[133]8 and 114 May 2016 and 20 May 2016
Week 20, 2016 and Week 21, 20166.9[134] and 2.5[135]3 and 426 May 2016 and 4 June 2016
Week 22, 2016 and Week 24, 20162.7[136] and 5.3[137]2 and 710 June 2016 and 24 June 2016
Week 25, 2016 and Week 26, 20162.6[138] and 2.9[139]3 and 21 July 2016 and 8 July 2016
Week 27, 2016 and Week 28, 201613.4[140] and 3.3[141]1 and 114 July 2016 and 22 July 2016
Week 29, 2016 and Week 30, 20167.1[142] and 14.7[143]1 and 128 July 2016 and 4 August 2016
Week 31, 2016 and Week 32, 20168.5[144] and 7.4[145]1 and 112 August 2016 and 19 August 2016
Week 33, 2016 and Week 34, 20166.6[146] and 7.2[147]1 and 125 August 2016 and 1 September 2016
Week 35, 2016 and Week 36, 20167.4[148] and 6.8[149]1 and 38 September 2016 and 15 September 2016
Week 37, 2016 and Week 38, 20164.7[150] and 7.6[151]12 and 322 September 2016 and 29 September 2016
Week 39, 2016 and Week 40, 20166.6[152] and 6.2[153]3 and 56 October 2016 and 13 October 2016
Week 41, 2016 and Week 42, 20165.4[154] and 6.5[155]9 and 420 October 2016 and 27 October 2016
Week 43, 2016 and Week 44, 20166.2[156] and 6.0[157]4 and 47 November 2016 and 10 November 2016
Week 45, 2016 and Week 46, 20166.2[158] and 6.7[159]4 and 517 November 2016 and 24 November 2016
Week 47. 2016 and Week 48, 20166.8[160] and 6.5[161]4 and 71 December 2016 and 8 December 2016
Week 49, 2016 and Week 50, 20167.36[162] and 7.3[163]2 and 215 December 2016 and 22 December 2016
Week 51, 2016 and Week 52, 20167.0[164] and 6.9[165]3 and 329 December 2016 and 5 January 2017
Week 03, 2017 and Week 04, 20176.1[166] and 6.0[167]4 and 427 January 2017 and 2 February 2017
Week 07, 2017 and Week 08, 20176.5[168] and 11.3[169]3 and 223 February 2017 and 2 March 2017
Week 09, 2017 and Week 10, 20176.7[170] and 6.8[171]3 and 29 March 2017 and 16 March 2017
Week 11, 2017 and Week 12, 20176.7[172] and 6.7[173]3 and 323 March 2017 and 30 March 2017
Week 13, 2017 and Week 14, 20177.0[174] and 6.1[175]2 and 36 April 2017 and 13 April 2017
Week 15, 2017 and Week 16, 20175.6[176] and 5.9[177]4 and 220 April 2017 and 27 April 2017
Week 17, 2017 and Week 18, 20176.4[178] and 10.8[179]1 and 14 May 2017 and 11 May 2017
Week 19, 2017 and Week 20, 201711.2[180] and 6.5[181]1 and 118 May 2017 and 25 May 2017
Week 21, 2017 and Week 22, 20176.5[182] and 5.9[183]1 and 11 June 2017 and 8 June 2017
Week 23, 2017 and Week 25, 20175.4[184] & 5.7[185]3 and 515 June 2017 and 29 June 2017
Week 26, 2017 and Week 27, 20176.4[186] and 7.1[187]2 and 26 July 2017 and 13 July 2017
Week 28, 2017 and Week 29, 20177.0[188] and 6.0[189]2 and 220 July 2017 and 27 July 2017
Week 30, 2017 and Week 31, 20175.9[190] and 5.6[191]6 and 83 August 2017 and 10 August 2017
Week 32, 2017 and Week 33, 20175.5[192] and 5.8[193]7 and 518 August 2017 and 24 August 2017
Week 34, 2017 and Week 35, 20176.0[194] and 5.8[195]3 and 331 August 2017 and 7 September 2017
Week 36, 2017 and Week 37, 20176.3[196] and 7.1[197]3 and 214 September 2017 and 21 September 2017
Week 38, 2017 and Week 39, 30173.3[198] and 5.8[199]10 and 31 October 2017 and 6 October 2017
Week 40, 2017 and Week 41, 20175.8[200] and 6.3[201]4 and 312 October 2017 and 23 October 2017
Week 42, 2017 and Week 43, 201710.5[202] and 6.9[203]1 and 126 October 2017 and 2 November 2017
Week 44, 2017 and Week 45, 20176.2[204] and 6.2[205]3 and 39 November 2017 and 16 November 2017
Week 46, 2017 and Week 47, 20177.4[206] and 7.1[207]2 and 223 November 2017 and 30 November 2017
Week 48, 2017 and Week 49 20176.7[208] and 7.3[209]2 and 17 December 2017 and 14 December 2017
Week 50, 2017 and Week 51, 2017

and Week 52, 2017

6.8[210] and 6.9[211]

7.0[212]

2 and 4

and 2

21 December 2017 and 29 December 2017

and 5 January 2017

Week 02, 2018 and Week 03, 20187.0[213] and 6.7[214]2 and 318 January 2018 and 24 January 2018
Week 04, 2018 and Week 05, 20186.6[215] and 6.9[216]2 and 21 February 2018 and 8 February 2018
Week 06, 2018 and Week 07, 20185.9[217] and 6.8[218]4 and 215 February 2018 and 22 February 2018
Week 08, 2018 and Week 09, 20186.6[219] and 5.7[220]4 and 51 March 2018 and 8 March 2018
Week 10, 2018 and Week 11, 20186.0[221] and 6.4[222]5 and 215 March 2018 and 22 March 2018
Week 12, 2018 and Week 13, 20187.1[223] and 5.8[224]2 and 329 March 2018 and 5 April 2018
Week 14, 2018 and Week 15, 20184.9[225] and 5.8[226]7 and 112 April 2018 and 19 April 2018
Week 16, 2018 and Week 17, 20185.3[227] and 5.8[228]5 and 326 April 2018 and 4 May 2018
Week 18, 2018 and Week 19, 20185.4[229] and 5.7[230]2 and 210 May 2018 and 18 May 2018
Week 20, 2018 and Week 21, 20185.8[231] and 6.2[232]2 and 224 May 2018 and 31 May 2018
Week 22, 2018 and Week 23, 20187.3[233] and 7.5[234]1 and 37 June 2018 and 14 June 2018
Week 24, 2018 and Week 25, 201811[235] and 6.8[236]3 and 321 June 2018 and 28 June 2018
Week 26, 2018 and Week 27, 20186.6[237] and 9.9[238]4 and 45 July 2018 and 12 July 2018
Week 28, 2018 and Week 29, 20186.7[239] and 7.2[240]4 and 319 July 2018 and 26 July 2018
Week 30, 2018 and Week 31, 20187.1[241] and 7.6[242]3 and 42 August 2018 and 9 August 2018
Week 32, 2018 and Week 33, 20187.9[243] and 7.5[244]3 and 417 August 2018 and 23 August 2018
Week 34, 2018 and Week 35, 20186.7[245] and 6.8[246]6 and 530 August 2018 and 6 September 2018
Week 36, 2018 and Week 37, 20187.1[247] and 12.4[248]4 and 414 September 2018 and 20 September 2018
Week 38, 2018 and Week 39, 20185.7[249] and 6.4[250]7 and 527 September 2018 and 5 October 2018
Week 40, 2018 and Week 41, 20186.2[251] and 5.7[252]8 and 911 October 2018 and 18 October 2018
Week 42, 2018 and Week 43, 20189.1[253] and 9.9[254]5 and 525 October 2018 and 1 November 2018
Week 44, 2018 and Week 45, 201810.8[255] and 9.7[256]4 and 512 November 2018 and 15 November 2018
Week 46, 2018 and Week 47, 201810.3[257] and 11.1[258]4 and 522 November 2018 and 29 November 2018
Week 48, 2018 and Week 49, 201812.3[259] and 12.1[260]3 and 56 December 2018 and 13 December 2018
Week 50, 2018 and Week 51, 2018

and Week 52, 2018

10.5[261] and 10.6[262]

9.5[263]

4 and 4

and 8

20 December 2018 and 28 December 2018

& 4 January 2019

Week 01, 2019 and Week 02, 20199.2[264] and 9.0[265]9 and 1210 January 2019 and 17 January 2019
Week 03, 2019 and Week 04, 20199.0[266] and 5.6[267]13 and 1024 January 2019 and 31 January 2019
Week 05, 2019 and Week 06, 20195.8[268] and 2.1[269]9 and 107 February 2019 and 14 February 2019
Week 07, 2019 and Week 08, 20191.9[270] and 1.9[271]10 and 721 February 2019 and 28 February 2019
Week 11, 2019 and Week 12, 20192.1[272] and 2.4[273]7 and 322 March 2019 and 28 March 2019
Week 13, 2019 and Week 14, 20192.1[274] and 6.0[275]7 and 14 April 2019 and 11 April 2019
Week 15, 2019 and Week 16, 20195.8[276] and 5.7[277]1 and 218 April 2019 and 25 April 2019
Week 17, 2019 and Week 18, 20196.5[278] and 6.0[279]1 and 13 May 2019 and 9 May 2019
Week 19, 2019 and Week 20, 20196.2[280] and 6.1[281]1 and 216 March 2019 and 23 May 2019
Week 21, 2019 and Week 21, 20196.7[282] and 6.4[283]3 and 330 May 2019 and 06 June 2019

Awards and nominations[edit]

YearAwardCategoryRecipientResultRef(s)
2014Zee Rishtey AwardsFavorite BetiSriti JhaWon[284]
Favorite Popular Face (Male)Shabbir Ahluwalia
Favorite Popular Face (Female)Sriti Jha
Favorite ParivaarEkta Kapoor
2015Star Guild AwardsBest Upcoming Drama SeriesEkta KapoorWon[285]
Television Style AwardsMost Stylish Beti on TVSriti JhaWon[286]
Most Stylish Beta on TVShabbir Ahluwalia
Gold AwardsBest Actress in Negative Role (Critics)Shikha SinghWon[287][288]
Best Actor in a Lead Role (Critics)Shabbir Ahluwalia
Best Actress in a Lead Role (Popular)Sriti JhaNominated[289]
Best Actor in a Lead Role (Popular)Shabbir Ahluwalia
Best TV Show of the Year (Fiction)Ekta Kapoor
Indian Telly AwardsBest Onscreen CoupleSriti Jha & Shabbir AhluwaliaWon[290]
Best Actress in a Lead RoleSriti Jha
BIG Star Entertainment AwardsBIG Star Most Entertaining Fiction SeriesEkta KapoorWon[291]
BIG Star Most Entertaining Television Actor - FemaleSriti JhaNominated[292]
BIG Star Most Entertaining Television Actor - MaleShabbir Ahluwalia
Zee Rishtey AwardsFavorite StoryAnil NagpalWon[293]
Favorite Popular Face (Male)Shabbir Ahluwalia
Favorite Popular Face (Female)Sriti Jha
Favorite JodiSriti Jha & Shabbir Ahluwalia
Favorite ParivaarEkta Kapoor
20169th Boroplus Gold AwardsBoroplus Face of the YearSriti JhaWon[294]
Best Actor in a Lead Role (Popular)Shabbir Ahluwalia
Best TV Show of the Year (Fiction)Ekta Kapoor
Best Actress in Negative Role (Critics)Shikha SinghNominated[295]
Best Actor in Supporting Role (Popular)Arjit Taneja
Best Actress in a Lead Role (Popular)Sriti Jha
Indian Television Academy AwardsBest Actor (Popular)Shabbir AhluwaliaWon[296]
Ghana Movie AwardsBest Foreign TV SeriesEkta KapoorWon[297]
Zee Rishtey AwardsFavorite BahuSriti JhaWon[298]
Favorite JodiSriti Jha & Shabbir Ahluwalia
Favorite Popular Character (Female)Sriti Jha
Favorite Popular Character (Male)Shabbir Ahluwalia
Favorite DharavaahikEkta Kapoor
2017Gold AwardsBest TV Show of the Year (Fiction)Ekta KapoorWon[299][300]
Best Onscreen JodiSriti Jha & Shabbir AhluwaliaNominated[301]
Best Actress in Negative Role (Popular)Shikha Singh
Best Actor in Supporting Role (Popular)Arjit Taneja
Best Actress in a Lead Role (Popular)Sriti Jha
Best Actor in a Lead Role (Popular)Shabbir Ahluwalia
Zee Rishtey AwardsFavorite BuzurgDaljeet SoundhWon[302]
Favorite MaaSupriya Shukla
Favorite BetiSriti Jha
Favorite JodiSriti Jha & Shabbir Ahluwalia
Favorite Popular Character (Male)Shabbir Ahluwalia
Favorite DharavaahikEkta Kapoor
Favorite Popular Character (Female)Sriti JhaNominated[303]
Favorite BetaShabbir Ahluwalia
Favorite ParivaarEkta Kapoor
201811th Keshking Gold AwardsBest Actress in Negative Role (Popular)Shikha SinghWon[304]
Best Actor in a Lead Role (Popular)Shabbir Ahluwalia
Best Actress in a Lead Role (Popular)Sriti Jha
Best Television Show (Fiction)Ekta Kapoor
Gold Producer's Honour
(For Completing 1000 Episodes)
Ekta Kapoor
Zee Rishtey AwardsFavorite MaaSriti JhaWon[305][306]
Favorite PitahShabbir Ahluwalia
Mishal Raheja
Favorite Chota SadasyaKaurwakee Vasistha
Vedaansh Jaju
Favorite BetaShabbir Ahluwalia
Favorite JodiSriti Jha & Shabbir Ahluwalia
Favorite Popular Character (Male) (on Zee5)Shabbir Ahluwalia
Favorite Popular Character (Female) (on Zee5)Sriti Jha
Telly Technical and Trade AwardsBest Editor (Fiction)Vikas SharmaWon[307]
2019Lions Gold AwardsBest Actor (Popular)Shabbir AhluwaliaNominated
Best ShowEkta Kapoor
Indian Telly AwardsBest Daily SeriesEkta KapoorWon[308]
Best JodiShabbir Ahluwalia & Sriti JhaNominated[309]
Best Actor in Lead Role (Male)Shabbir Ahluwalia
Best Actor in Lead Role (Female)Sriti Jha
Best Actor in Supporting Role (Male)Mishal Raheja
Best Actor in Negative Role (Male)Shaad Randhawa
Best Actor in Negative Role (Female)Leena Jumani

Soundtrack[edit]

The Kumkum Bhagya Soundtrack was written by Nawab Arzoo and composed by Lalit Sen. Lalit Sen had composed the original songs and background score for the show. 'Allah Waariyan' is not the song of this show but it was the theme song of Abhi and Pragya. The first original song of the show is 'O Rabba Ki Karaan', audience loved the song. The sad version of this song are also released with the title 'Tum Ko Mera Dard Dikhna' and 'Har Ke Bhi Jitna Hai Pyaar' Sung By Kashi Malik. Meherbaanon Ka Shukriya Song was released on the occasion of completing 1000 episodes and for thanking the audience for the love and support.

All lyrics written by Nawab Arzoo; all music composed by Lalit Sen.

KumKum Bhagya Track List:
No.TitleSingerLength
1.'Allah Waariyan'Shafqat Amanat Ali5:14
2.'Tujh Mein Kaisay Kho Gayi Mein'Kashi Malik0:52
3.'O Rabba Ki Karaan'Kashi Malik2:30
4.'Kumkum Kumkum'Kashi Malik0:20
5.'Tu Meri Jaan Hai'Kailash Kher4:00
6.'Meherbaanon (1000 Ka Shukriya)'Various Artists4:01
7.'Tum Ko Mera Dard Dikhna'Kashi Malik1:24
8.'Rockstar Theme'Unknown0:50
9.'Har Ke Bhi Jitna Hai Pyar'Kashi Malik1:02
10.'Saari Duniya Rooth Jaye'Kashi Malik1:16
11.'Tu Yaad Mujhay Aati Hain'Arnab Dutta3:04

References[edit]

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External links[edit]

  • Kumkum Bhagya on IMDb
  • Iniya Iru Malargal on IMDb

Kumkum Bhagya Latest Episode

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